503-262-8464

PRIVACY POLICY

Effective Date: August 29, 2026
Last Updated: August 29, 2026

Better Concrete Coatings LLC (“Better Concrete Coatings,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us and that we collect when you visit our website, request information, request an estimate, schedule services, communicate with us, or otherwise interact with our business.

This Privacy Policy explains what information we collect, how we use it, how we may share it, how we use cookies and advertising technologies, and the choices available to you.

By using our website or submitting information to us, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

Depending on how you interact with us, we may collect the following categories of information:

Information You Provide Directly

We may collect information you voluntarily provide, including:

  • Name
  • Email address
  • Telephone number
  • Mailing or service address
  • Information about your property or project
  • Photos or other information you submit regarding your project
  • Information provided when requesting an estimate
  • Appointment or scheduling information
  • Communications with our team
  • Information submitted through contact forms, estimate forms, chat features, or other website forms
  • Information provided through third-party lead-generation platforms
  • Any other information you choose to provide to us

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Pages visited
  • Links or advertisements clicked
  • Referring website or source
  • Date and time of your visit
  • General location information derived from your IP address
  • Website interactions and usage information
  • Information collected through cookies, pixels, tags, scripts, and similar technologies

We may use this information to operate, maintain, secure, analyze, and improve our website and marketing activities.

2. HOW WE USE YOUR INFORMATION

We may use personal information for legitimate business purposes, including to:

  • Respond to inquiries and requests
  • Provide estimates and proposals
  • Schedule and coordinate services
  • Communicate with customers and prospective customers
  • Provide customer service
  • Process and manage projects
  • Send appointment confirmations, reminders, and service-related communications
  • Send requested information
  • Follow up regarding estimates, inquiries, or projects
  • Improve our website, services, and customer experience
  • Understand how visitors use our website
  • Measure advertising and marketing performance
  • Conduct analytics and reporting
  • Create or manage advertising audiences
  • Deliver relevant advertisements and remarketing campaigns
  • Detect, prevent, and address fraud, abuse, security issues, or other unlawful activity
  • Comply with applicable laws and legal obligations
  • Enforce our agreements and protect our rights, property, and safety
  • Perform other purposes disclosed at the time information is collected or otherwise permitted by law

3. LEAD GENERATION AND ESTIMATE REQUESTS

We may receive inquiries and lead information through our website and through third-party platforms and services.

These platforms may include, depending on our current marketing activities:

  • Thumbtack
  • Yelp
  • Angi
  • Google
  • Meta/Facebook
  • Other advertising, directory, referral, or lead-generation platforms

When you submit an inquiry through one of these services, the information you provide may be transmitted to us so that we can respond to your request.

The third-party platform through which you submit your information may also collect and process your information according to its own privacy policy and terms.

4. GOHIGHLEVEL (GHL)

We may use GoHighLevel (“HighLevel” or “GHL”) as a customer relationship management, communications, scheduling, marketing, and automation platform.

Information you provide to us may be stored or processed through GHL for purposes such as:

  • Managing customer and prospective customer information
  • Tracking inquiries and estimates
  • Scheduling appointments
  • Sending appointment reminders
  • Communicating by email, telephone, and text message
  • Following up on inquiries and estimates
  • Managing customer communications
  • Marketing and remarketing
  • Automating administrative and customer-service processes

Information processed through GHL may include contact information, communication history, appointment information, project information, and other information you provide to us.

5. META / FACEBOOK PIXEL AND ADVERTISING

We may use Meta advertising technologies, including the Meta Pixel and related Meta Business Tools, on our website.

These technologies may allow us and Meta to collect information about your interaction with our website, such as pages visited, actions taken, and other information associated with your browser or device.

We may use this information to:

  • Measure advertising performance
  • Understand website activity
  • Improve advertising campaigns
  • Create or maintain advertising audiences
  • Deliver advertisements to people who have previously interacted with our website or business
  • Measure conversions and other marketing results

Meta may process information collected through these technologies in accordance with its own privacy policies and terms.

You may be able to manage certain advertising preferences through Meta's advertising settings and through controls available on your device or browser.

6. GOOGLE ANALYTICS, GOOGLE ADS, AND RELATED TECHNOLOGIES

We may use Google services, including Google Analytics, Google Ads, conversion tracking, remarketing, and other Google advertising or analytics technologies.

These technologies may collect information about how you interact with our website, including information about pages visited, actions taken, advertisements viewed or clicked, and other technical or usage information.

We may use these technologies to:

  • Analyze website traffic
  • Understand how visitors use our website
  • Measure advertising performance
  • Track conversions
  • Improve our website
  • Create advertising audiences
  • Conduct remarketing or personalized advertising where permitted
  • Measure the effectiveness of marketing campaigns

Google may process information collected through these technologies according to Google's applicable privacy policies and advertising policies.

Google's advertising systems have restrictions regarding the collection and use of personally identifiable information, and we do not intend to send prohibited personal information to advertising platforms through tracking or advertising tags.

7. COOKIES AND TRACKING TECHNOLOGIES

Our website may use cookies, web beacons, pixels, tags, scripts, local storage, and similar technologies.

These technologies may be used for:

  • Essential website functionality
  • Security
  • Remembering preferences
  • Analytics
  • Advertising
  • Remarketing
  • Conversion tracking
  • Measuring website and advertising performance

Some cookies may be placed by third-party service providers that perform services on our behalf or provide analytics and advertising services.

You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of portions of our website.

Do Not Track Signals
Some browsers offer a "Do Not Track" (DNT) setting that sends a signal to websites requesting that they not track your browsing activity. There is no common industry standard for how businesses should respond to DNT signals, and at this time we do not respond to DNT browser signals. We do, however, respond to the Global Privacy Control (GPC) signal as described in Section 18, where applicable law requires it.

8. TEXT, EMAIL, AND TELEPHONE COMMUNICATIONS

Text Messages (SMS)
If you provide your telephone number and expressly consent to receive text messages from Better Concrete Coatings LLC, we may send you text messages regarding your inquiry, estimate, appointment, project, requested services, scheduling, service updates, customer support, follow-ups, promotions, or other relevant communications. By opting in to receive text messages, you agree to receive communications from Better Concrete Coatings LLC at the telephone number you provided. Message frequency may vary depending on your interaction with us.
Message and data rates may apply. Consent to receive marketing text messages is not a condition of purchasing any goods or services.
You may opt out of receiving text messages at any time by replying STOP. For assistance, reply HELP or contact us at +1-503-262-8464.
After opting out, you may receive a confirmation message confirming your unsubscribe request. You will no longer receive SMS messages from us unless you subsequently opt in again.

Email Communications
If you provide us with your email address, we may use it to communicate with you regarding your inquiry, estimate, appointment, project, requested services, customer support, scheduling, service updates, follow-ups, or other business-related communications.
Depending on your preferences and applicable law, we may also send promotional, marketing, or informational emails.
You may opt out of promotional or marketing emails at any time by clicking the “unsubscribe” link included in the email or by contacting us directly.
Even if you opt out of marketing emails, we may still send non-promotional communications that are necessary to respond to your inquiry, provide requested services, manage your project, complete a transaction, or comply with our legal obligations.

Telephone Communications
If you provide your telephone number, we may contact you by telephone regarding your inquiry, estimate, appointment, project, requested services, customer support, scheduling, service updates, or other business-related matters.

SMS Privacy and Data Sharing
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We may use service providers to support our business operations and communications. Any such service provider may process information only as necessary to provide services on our behalf and in accordance with applicable law and our contractual obligations.

9. HOW WE SHARE INFORMATION

We may share personal information with third parties when reasonably necessary for our business operations and the purposes described in this Privacy Policy.

These parties may include:

  • Customer relationship management providers
  • Scheduling and appointment platforms
  • Marketing and advertising providers
  • Analytics providers
  • Lead-generation platforms
  • Website hosting providers
  • Communications and messaging providers
  • Payment processors
  • Technology and software providers
  • Contractors or service providers involved in providing requested services
  • Professional advisers
  • Legal or governmental authorities when required by law
  • Other parties with your consent or at your direction

We may also disclose information when we reasonably believe disclosure is necessary to comply with a legal obligation, protect our rights or property, investigate fraud or security concerns, or protect the safety of our customers, employees, contractors, or others.

10. ADVERTISING AND REMARKETING

We may use information collected through our website and advertising technologies to understand which visitors have interacted with our business and, where permitted by applicable law and platform rules, to show advertisements to those individuals on other websites, applications, or platforms.

This may include remarketing or audience-based advertising through services such as Meta and Google.

Advertising platforms may use cookies, pixels, device identifiers, or similar technologies to recognize a browser or device and measure advertising activity.

You may have options to control personalized advertising through the advertising platform, your browser, your device, or available privacy preference tools.

Google describes remarketing as a form of personalized advertising that can use information about previous interactions with a website or business.

11. THIRD-PARTY WEBSITES AND SERVICES

Our website may contain links to third-party websites, social media pages, advertising platforms, review websites, or other services.

These may include websites or services operated by:

  • Google
  • Meta/Facebook
  • Yelp
  • Thumbtack
  • Angi
  • Other advertising, review, directory, or lead-generation providers

We are not responsible for the privacy practices, security, or content of third-party websites or services.

We encourage you to review the privacy policies of any third-party service before providing personal information.

12. DATA RETENTION

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing services, maintaining business and transaction records, resolving disputes, enforcing agreements, complying with legal obligations, and maintaining appropriate business and financial records.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

When personal information is no longer reasonably necessary for a legitimate business or legal purpose, we may delete, anonymize, or otherwise dispose of it in accordance with our policies and applicable law.

13. DATA SECURITY

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, use, alteration, disclosure, or destruction.

However, no website, online service, electronic transmission, or storage system can be guaranteed to be completely secure.

Accordingly, we cannot guarantee the absolute security of information transmitted to or stored by us.

14. YOUR PRIVACY RIGHTS

Depending on where you live and applicable law, you may have certain rights regarding your personal information.

These rights may include the right to:

  • Know or access information we have collected about you
  • Request correction of inaccurate information
  • Request deletion of personal information, subject to applicable exceptions
  • Request information about how personal information is collected, used, or disclosed
  • Opt out of certain forms of sale or sharing of personal information
  • Opt out of certain targeted or interest-based advertising
  • Withdraw consent where processing is based on consent
  • Appeal certain privacy decisions
  • Exercise privacy rights without unlawful discrimination

Not all rights apply in every jurisdiction, and certain legal exceptions may apply.

For example, California law provides qualifying consumers with rights including access, deletion, correction, and certain opt-out rights.

Oregon residents may have additional rights under the Oregon Consumer Privacy Act, depending on whether the law applies to the business and the individual.

15. CALIFORNIA PRIVACY RIGHTS

If you are a California resident and applicable California privacy law applies to our business, you may have additional rights under the California Consumer Privacy Act (“CCPA”), as amended.

Depending on the circumstances, these rights may include:

  • The right to know about personal information we collect and how it is used or disclosed
  • The right to request deletion of personal information, subject to exceptions
  • The right to correct inaccurate personal information
  • The right to opt out of the sale or sharing of personal information where applicable
  • The right to limit certain uses or disclosures of sensitive personal information where applicable
  • The right to non-discrimination for exercising applicable privacy rights

California law also provides mechanisms for consumers to submit privacy requests and opt-out preference signals such as Global Privacy Control in circumstances covered by the law.

To exercise applicable rights, contact us using the information in the “Contact Us” section below.

We may need to verify your identity before completing certain requests. We will only request information reasonably necessary to verify your identity and process your request.

16. OREGON PRIVACY RIGHTS

If you are an Oregon resident and applicable Oregon privacy law applies to our business, you may have rights under the Oregon Consumer Privacy Act.

These rights may include rights concerning access, correction, deletion, data portability, and certain forms of targeted advertising or processing, subject to applicable legal exceptions.

The Oregon Consumer Privacy Act applies to certain businesses that conduct business in Oregon or provide products or services to Oregon residents and meet applicable statutory thresholds.

You may contact us using the information below to exercise applicable privacy rights.

17. DO NOT SELL OR SHARE / TARGETED ADVERTISING

We do not sell personal information in exchange for money in the ordinary sense of the term.

However, certain privacy laws may define “sale” or “sharing” broadly enough to include certain advertising, analytics, or audience-related activities.

If applicable law treats our use of advertising or analytics technologies as a “sale,” “sharing,” or targeted advertising activity, you may have the right to opt out.

18. GLOBAL PRIVACY CONTROL

Where required by applicable law, we may recognize legally valid browser-based opt-out preference signals, including Global Privacy Control (“GPC”), for applicable privacy rights.

California regulators state that qualifying businesses must honor applicable opt-out preference signals and provide an appropriate mechanism for consumers to exercise opt-out rights.

19. CHILDREN'S PRIVACY

Our website and services are not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13.

If you believe that a child has provided personal information to us, please contact us so that we can take appropriate steps to delete the information.

20. BUSINESS TRANSFERS

If Better Concrete Coatings LLC is involved in a merger, acquisition, reorganization, sale of assets, financing, bankruptcy, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.

21. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or the services we use.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

Your continued use of our website after an updated Privacy Policy becomes effective constitutes acknowledgment of the updated policy to the extent permitted by applicable law.

22. CONTACT US

If you have questions about this Privacy Policy or wish to exercise a privacy right, you may contact us:

Better Concrete Coatings LLC
Email: privacy@bettercoatings.com
Phone: +1-503-262-8464
Mailing Address: 18531 S Upper Highland Rd Beavercreek 97004

 

When submitting a privacy request, please clearly identify the nature of your request and provide enough information for us to reasonably verify your identity and respond.

We will process privacy requests in accordance with applicable law.

Last Updated: August 29, 2026